Hi
Fernanda Kuntz
strategic
designer
based in São Paulo, Brasil.
Fernanda Kuntz
strategic
designer
based in São Paulo, Brasil.
hi
Fernanda Kuntz
strategic
designer
based in São Paulo, Brasil.
01
/about me
hi! i’m Fernanda Kuntz :)
hi! i’m Fernanda Kuntz :)
a brand designer working across identity, packaging, editorial, and digital.
a brand designer working across identity, packaging, editorial, and digital.
i have a bachelor’s degree in design (marketing + visual communication) and a technical degree in advertising. i work between strategy and design—aligning positioning and translating it into visual language across packaging, editorial, and digital. my corporate experience includes Itaú Unibanco (wholesale), where i built executive-facing narratives and presentation systems that translate complex strategic and organizational information into decision-ready clarity.
outside corporate work, i’ve developed brand systems across independent, academic, and social-impact contexts. projects include purpose-led positioning and packaging for macaya brasil (a volunteer project selected for international presentation through the EWG changemaker program), the visual identity and editorial/print materials for fórum educação 5.0 for ESPM’s president, and english-first brand identities such as amira jewelry.
my approach is system thinking: hierarchy, rules, and standards that keep identities coherent as they scale. research sets priorities; criteria guide decisions—message, function, and clarity—so the work stays consistent, extensible, and easy to maintain over time.
i have a bachelor’s degree in design (marketing + visual communication) and a technical degree in advertising. i work between strategy and design—aligning positioning and translating it into visual language across packaging, editorial, and digital. my corporate experience includes Itaú Unibanco (wholesale), where i built executive-facing narratives and presentation systems that translate complex strategic and organizational information into decision-ready clarity.
outside corporate work, i’ve developed brand systems across independent, academic, and social-impact contexts. projects include purpose-led positioning and packaging for macaya brasil (a volunteer project selected for international presentation through the EWG changemaker program), the visual identity and editorial/print materials for fórum educação 5.0 for ESPM’s president, and english-first brand identities such as amira jewelry.
my approach is system thinking: hierarchy, rules, and standards that keep identities coherent as they scale. research sets priorities; criteria guide decisions—message, function, and clarity—so the work stays consistent, extensible, and easy to maintain over time.
02
/my approach
how i approach design
how i approach design
know to act. act to impact — design is how things work.
know to act. act to impact — design is how things work.
i work from brand clarity to execution: aligning positioning, setting priorities, and designing identity systems teams can use over time. across identity, packaging, editorial, and digital, i turn complex inputs into a clear direction—then into rules, assets, and standards that keep the work consistent.
i work from brand clarity to execution: aligning positioning, setting priorities, and designing identity systems teams can use over time. across identity, packaging, editorial, and digital, i turn complex inputs into a clear direction—then into rules, assets, and standards that keep the work consistent.
1. Brand strategy & identity systems
define positioning, audience, and brand principles
build identity systems (logo, type, color, and component rules)
shape messaging and narrative for clarity and consistency
deliver guidelines and assets for rollout and long-term stewardship
2. Packaging & product design
translate brand strategy into packaging architecture and hierarchy
design systems for variants, sizes, and SKUs with consistency
balance shelf impact, legibility, and production constraints
prepare print-ready files and collaborate with suppliers when needed
3. Editorial & publication design
structure content into clear narratives (books, reports, editorial series)
design typography systems, grids, and templates that scale
craft covers, spreads, and visual language with strong hierarchy
deliver production-ready layouts and handoff packages
4. Digital product & web design
map journeys, structure information, and define core flows
wireframe key screens to validate hierarchy and content decisions early
design UI systems and components that scale across products
deliver specs, prototypes, and guidance in close partnership with dev
1. Brand strategy & identity systems
define positioning, audience, and brand principles
build identity systems (logo, type, color, and component rules)
shape messaging and narrative for clarity and consistency
deliver guidelines and assets for rollout and long-term stewardship
2. Packaging & product design
translate brand strategy into packaging architecture and hierarchy
design systems for variants, sizes, and SKUs with consistency
balance shelf impact, legibility, and production constraints
prepare print-ready files and collaborate with suppliers when needed
3. Editorial & publication design
structure content into clear narratives (books, reports, editorial series)
design typography systems, grids, and templates that scale
craft covers, spreads, and visual language with strong hierarchy
deliver production-ready layouts and handoff packages
4. Digital product & web design
map journeys, structure information, and define core flows
wireframe key screens to validate hierarchy and content decisions early
design UI systems and components that scale across products
deliver specs, prototypes, and guidance in close partnership with dev
03
/resume
awards & recognitions
awards & recognitions
experience
Hi
Hi
Let's talk
Let's talk
share a brief overview and i’ll reply with next steps.
share a brief overview and i’ll reply with next steps.
Hi
Fernanda Kuntz
strategic
designer
based in São Paulo, Brasil.
Fernanda Kuntz
strategic
designer
based in São Paulo, Brasil.
hi
Fernanda Kuntz
strategic
designer
based in São Paulo, Brasil.
01
/about me
hi! i’m Fernanda Kuntz :)
hi! i’m Fernanda Kuntz :)
a brand designer working across identity, packaging, editorial, and digital.
a brand designer working across identity, packaging, editorial, and digital.
i have a bachelor’s degree in design (marketing + visual communication) and a technical degree in advertising. i work between strategy and design—aligning positioning and translating it into visual language across packaging, editorial, and digital. my corporate experience includes Itaú Unibanco (wholesale), where i built executive-facing narratives and presentation systems that translate complex strategic and organizational information into decision-ready clarity.
outside corporate work, i’ve developed brand systems across independent, academic, and social-impact contexts. projects include purpose-led positioning and packaging for macaya brasil (a volunteer project selected for international presentation through the EWG changemaker program), the visual identity and editorial/print materials for fórum educação 5.0 for ESPM’s president, and english-first brand identities such as amira jewelry.
my approach is system thinking: hierarchy, rules, and standards that keep identities coherent as they scale. research sets priorities; criteria guide decisions—message, function, and clarity—so the work stays consistent, extensible, and easy to maintain over time.
i have a bachelor’s degree in design (marketing + visual communication) and a technical degree in advertising. i work between strategy and design—aligning positioning and translating it into visual language across packaging, editorial, and digital. my corporate experience includes Itaú Unibanco (wholesale), where i built executive-facing narratives and presentation systems that translate complex strategic and organizational information into decision-ready clarity.
outside corporate work, i’ve developed brand systems across independent, academic, and social-impact contexts. projects include purpose-led positioning and packaging for macaya brasil (a volunteer project selected for international presentation through the EWG changemaker program), the visual identity and editorial/print materials for fórum educação 5.0 for ESPM’s president, and english-first brand identities such as amira jewelry.
my approach is system thinking: hierarchy, rules, and standards that keep identities coherent as they scale. research sets priorities; criteria guide decisions—message, function, and clarity—so the work stays consistent, extensible, and easy to maintain over time.
02
/my approach
how i approach design
how i approach design
know to act. act to impact — design is how things work.
know to act. act to impact — design is how things work.
i work from brand clarity to execution: aligning positioning, setting priorities, and designing identity systems teams can use over time. across identity, packaging, editorial, and digital, i turn complex inputs into a clear direction—then into rules, assets, and standards that keep the work consistent.
i work from brand clarity to execution: aligning positioning, setting priorities, and designing identity systems teams can use over time. across identity, packaging, editorial, and digital, i turn complex inputs into a clear direction—then into rules, assets, and standards that keep the work consistent.
1. Brand strategy & identity systems
define positioning, audience, and brand principles
build identity systems (logo, type, color, and component rules)
shape messaging and narrative for clarity and consistency
deliver guidelines and assets for rollout and long-term stewardship
2. Packaging & product design
translate brand strategy into packaging architecture and hierarchy
design systems for variants, sizes, and SKUs with consistency
balance shelf impact, legibility, and production constraints
prepare print-ready files and collaborate with suppliers when needed
3. Editorial & publication design
structure content into clear narratives (books, reports, editorial series)
design typography systems, grids, and templates that scale
craft covers, spreads, and visual language with strong hierarchy
deliver production-ready layouts and handoff packages
4. Digital product & web design
map journeys, structure information, and define core flows
wireframe key screens to validate hierarchy and content decisions early
design UI systems and components that scale across products
deliver specs, prototypes, and guidance in close partnership with dev
1. Brand strategy & identity systems
define positioning, audience, and brand principles
build identity systems (logo, type, color, and component rules)
shape messaging and narrative for clarity and consistency
deliver guidelines and assets for rollout and long-term stewardship
2. Packaging & product design
translate brand strategy into packaging architecture and hierarchy
design systems for variants, sizes, and SKUs with consistency
balance shelf impact, legibility, and production constraints
prepare print-ready files and collaborate with suppliers when needed
3. Editorial & publication design
structure content into clear narratives (books, reports, editorial series)
design typography systems, grids, and templates that scale
craft covers, spreads, and visual language with strong hierarchy
deliver production-ready layouts and handoff packages
4. Digital product & web design
map journeys, structure information, and define core flows
wireframe key screens to validate hierarchy and content decisions early
design UI systems and components that scale across products
deliver specs, prototypes, and guidance in close partnership with dev
03
/resume
awards & recognitions
awards & recognitions
experience
Hi
Hi
Let's talk
Let's talk
share a brief overview and i’ll reply with next steps.
share a brief overview and i’ll reply with next steps.
Hi
Fernanda Kuntz
strategic
designer
based in São Paulo, Brasil.
Fernanda Kuntz
strategic
designer
based in São Paulo, Brasil.
hi
Fernanda Kuntz
strategic
designer
based in São Paulo, Brasil.
01
/about me
hi! i’m Fernanda Kuntz :)
hi! i’m Fernanda Kuntz :)
a brand designer working across identity, packaging, editorial, and digital.
a brand designer working across identity, packaging, editorial, and digital.
i have a bachelor’s degree in design (marketing + visual communication) and a technical degree in advertising. i work between strategy and design—aligning positioning and translating it into visual language across packaging, editorial, and digital. my corporate experience includes Itaú Unibanco (wholesale), where i built executive-facing narratives and presentation systems that translate complex strategic and organizational information into decision-ready clarity.
outside corporate work, i’ve developed brand systems across independent, academic, and social-impact contexts. projects include purpose-led positioning and packaging for macaya brasil (a volunteer project selected for international presentation through the EWG changemaker program), the visual identity and editorial/print materials for fórum educação 5.0 for ESPM’s president, and english-first brand identities such as amira jewelry.
my approach is system thinking: hierarchy, rules, and standards that keep identities coherent as they scale. research sets priorities; criteria guide decisions—message, function, and clarity—so the work stays consistent, extensible, and easy to maintain over time.
i have a bachelor’s degree in design (marketing + visual communication) and a technical degree in advertising. i work between strategy and design—aligning positioning and translating it into visual language across packaging, editorial, and digital. my corporate experience includes Itaú Unibanco (wholesale), where i built executive-facing narratives and presentation systems that translate complex strategic and organizational information into decision-ready clarity.
outside corporate work, i’ve developed brand systems across independent, academic, and social-impact contexts. projects include purpose-led positioning and packaging for macaya brasil (a volunteer project selected for international presentation through the EWG changemaker program), the visual identity and editorial/print materials for fórum educação 5.0 for ESPM’s president, and english-first brand identities such as amira jewelry.
my approach is system thinking: hierarchy, rules, and standards that keep identities coherent as they scale. research sets priorities; criteria guide decisions—message, function, and clarity—so the work stays consistent, extensible, and easy to maintain over time.
02
/my approach
how i approach design
how i approach design
know to act. act to impact — design is how things work.
know to act. act to impact — design is how things work.
i work from brand clarity to execution: aligning positioning, setting priorities, and designing identity systems teams can use over time. across identity, packaging, editorial, and digital, i turn complex inputs into a clear direction—then into rules, assets, and standards that keep the work consistent.
i work from brand clarity to execution: aligning positioning, setting priorities, and designing identity systems teams can use over time. across identity, packaging, editorial, and digital, i turn complex inputs into a clear direction—then into rules, assets, and standards that keep the work consistent.
1. Brand strategy & identity systems
define positioning, audience, and brand principles
build identity systems (logo, type, color, and component rules)
shape messaging and narrative for clarity and consistency
deliver guidelines and assets for rollout and long-term stewardship
2. Packaging & product design
translate brand strategy into packaging architecture and hierarchy
design systems for variants, sizes, and SKUs with consistency
balance shelf impact, legibility, and production constraints
prepare print-ready files and collaborate with suppliers when needed
3. Editorial & publication design
structure content into clear narratives (books, reports, editorial series)
design typography systems, grids, and templates that scale
craft covers, spreads, and visual language with strong hierarchy
deliver production-ready layouts and handoff packages
4. Digital product & web design
map journeys, structure information, and define core flows
wireframe key screens to validate hierarchy and content decisions early
design UI systems and components that scale across products
deliver specs, prototypes, and guidance in close partnership with dev
1. Brand strategy & identity systems
define positioning, audience, and brand principles
build identity systems (logo, type, color, and component rules)
shape messaging and narrative for clarity and consistency
deliver guidelines and assets for rollout and long-term stewardship
2. Packaging & product design
translate brand strategy into packaging architecture and hierarchy
design systems for variants, sizes, and SKUs with consistency
balance shelf impact, legibility, and production constraints
prepare print-ready files and collaborate with suppliers when needed
3. Editorial & publication design
structure content into clear narratives (books, reports, editorial series)
design typography systems, grids, and templates that scale
craft covers, spreads, and visual language with strong hierarchy
deliver production-ready layouts and handoff packages
4. Digital product & web design
map journeys, structure information, and define core flows
wireframe key screens to validate hierarchy and content decisions early
design UI systems and components that scale across products
deliver specs, prototypes, and guidance in close partnership with dev
03
/resume
awards & recognitions
awards & recognitions
experience
Hi
Hi
Let's talk
Let's talk
share a brief overview and i’ll reply with next steps.
share a brief overview and i’ll reply with next steps.