Hi
Fernanda Kuntz
brand
designer
based in São Paulo, Brasil.
Fernanda Kuntz
brand
designer
based in São Paulo, Brasil.
hi
Fernanda Kuntz
brand
designer
based in São Paulo, Brasil.
01
/about me
hi! i’m Fernanda Kuntz :)
hi! i’m Fernanda Kuntz :)
brand designer building identity systems across packaging, editorial and digital.
brand designer building identity systems across packaging, editorial and digital.
i hold a bachelor’s degree in Design from ESPM (marketing + visual communication) and a technical degree in Advertising from FECAP. during ESPM, i worked as a teaching assistant for Adobe Illustrator and InDesign, supporting students from concept to layout with strong craft and consistency.
professionally, i was a Design & Communication Intern at Itaú Unibanco (Wholesale Finance), creating strategic presentations and communication materials for senior leadership, supporting corporate identity initiatives, and leading advanced PowerPoint training to raise narrative and visual standards across teams. i also won 1st place in Itaú’s Hackathon with the CLEVER project. in parallel, i developed the visual identity and editorial system for Coleção Inspirações (ESPM NIP), leading the photography and designing the issues from layout to final files.
alongside corporate work, i collaborate as a freelance brand designer on projects such as Macaya Brasil (positioning, identity, and packaging) and Fórum Educação 5.0, and was invited to present internationally through the Changemaker Program (EWG) at Bradley University. today, i focus on connecting strategy to execution—so brands stay clear in the real world, on shelf, on screen, and across everyday touchpoints. my approach is structured: clear hierarchy, simple rules, and practical standards that keep identities consistent over time.
i hold a bachelor’s degree in Design from ESPM (marketing + visual communication) and a technical degree in Advertising from FECAP. during ESPM, i worked as a teaching assistant for Adobe Illustrator and InDesign, supporting students from concept to layout with strong craft and consistency.
professionally, i was a Design & Communication Intern at Itaú Unibanco (Wholesale Finance), creating strategic presentations and communication materials for senior leadership, supporting corporate identity initiatives, and leading advanced PowerPoint training to raise narrative and visual standards across teams. i also won 1st place in Itaú’s Hackathon with the CLEVER project. in parallel, i developed the visual identity and editorial system for Coleção Inspirações (ESPM NIP), leading the photography and designing the issues from layout to final files.
alongside corporate work, i collaborate as a freelance brand designer on projects such as Macaya Brasil (positioning, identity, and packaging) and Fórum Educação 5.0, and was invited to present internationally through the Changemaker Program (EWG) at Bradley University. today, i focus on connecting strategy to execution—so brands stay clear in the real world, on shelf, on screen, and across everyday touchpoints. my approach is structured: clear hierarchy, simple rules, and practical standards that keep identities consistent over time.
02
/my approach
how i approach design
how i approach design
know to act. act to impact — design is how things work.
know to act. act to impact — design is how things work.
i work from brand clarity to execution: aligning positioning, setting priorities, and designing identity systems teams can use over time. across identity, packaging, editorial, and digital, i turn complex inputs into a clear direction—then into rules, assets, and standards that keep the work consistent.
i work from brand clarity to execution: aligning positioning, setting priorities, and designing identity systems teams can use over time. across identity, packaging, editorial, and digital, i turn complex inputs into a clear direction—then into rules, assets, and standards that keep the work consistent.
1. Brand strategy & identity systems
define positioning, audience, and brand principles
build identity systems (logo, type, color, and component rules)
shape messaging and narrative for clarity and consistency
deliver guidelines and assets for rollout and long-term stewardship
2. Packaging & product design
translate brand strategy into packaging architecture and hierarchy
design systems for variants, sizes, and SKUs with consistency
balance shelf impact, legibility, and production constraints
prepare print-ready files and collaborate with suppliers when needed
3. Editorial & publication design
structure content into clear narratives (books, reports, editorial series)
design typography systems, grids, and templates that scale
craft covers, spreads, and visual language with strong hierarchy
deliver production-ready layouts and handoff packages
4. Digital product & web design
map journeys, structure information, and define core flows
wireframe key screens to validate hierarchy and content decisions early
design UI systems and components that scale across products
deliver specs, prototypes, and guidance in close partnership with dev
1. Brand strategy & identity systems
define positioning, audience, and brand principles
build identity systems (logo, type, color, and component rules)
shape messaging and narrative for clarity and consistency
deliver guidelines and assets for rollout and long-term stewardship
2. Packaging & product design
translate brand strategy into packaging architecture and hierarchy
design systems for variants, sizes, and SKUs with consistency
balance shelf impact, legibility, and production constraints
prepare print-ready files and collaborate with suppliers when needed
3. Editorial & publication design
structure content into clear narratives (books, reports, editorial series)
design typography systems, grids, and templates that scale
craft covers, spreads, and visual language with strong hierarchy
deliver production-ready layouts and handoff packages
4. Digital product & web design
map journeys, structure information, and define core flows
wireframe key screens to validate hierarchy and content decisions early
design UI systems and components that scale across products
deliver specs, prototypes, and guidance in close partnership with dev
03
/resume
experience
Hi
Hi
Let's talk
Let's talk
share a brief overview and i’ll reply with next steps.
share a brief overview and i’ll reply with next steps.
Hi
Fernanda Kuntz
brand
designer
based in São Paulo, Brasil.
Fernanda Kuntz
brand
designer
based in São Paulo, Brasil.
hi
Fernanda Kuntz
brand
designer
based in São Paulo, Brasil.
01
/about me
hi! i’m Fernanda Kuntz :)
hi! i’m Fernanda Kuntz :)
brand designer building identity systems across packaging, editorial and digital.
brand designer building identity systems across packaging, editorial and digital.
i hold a bachelor’s degree in Design from ESPM (marketing + visual communication) and a technical degree in Advertising from FECAP. during ESPM, i worked as a teaching assistant for Adobe Illustrator and InDesign, supporting students from concept to layout with strong craft and consistency.
professionally, i was a Design & Communication Intern at Itaú Unibanco (Wholesale Finance), creating strategic presentations and communication materials for senior leadership, supporting corporate identity initiatives, and leading advanced PowerPoint training to raise narrative and visual standards across teams. i also won 1st place in Itaú’s Hackathon with the CLEVER project. in parallel, i developed the visual identity and editorial system for Coleção Inspirações (ESPM NIP), leading the photography and designing the issues from layout to final files.
alongside corporate work, i collaborate as a freelance brand designer on projects such as Macaya Brasil (positioning, identity, and packaging) and Fórum Educação 5.0, and was invited to present internationally through the Changemaker Program (EWG) at Bradley University. today, i focus on connecting strategy to execution—so brands stay clear in the real world, on shelf, on screen, and across everyday touchpoints. my approach is structured: clear hierarchy, simple rules, and practical standards that keep identities consistent over time.
i hold a bachelor’s degree in Design from ESPM (marketing + visual communication) and a technical degree in Advertising from FECAP. during ESPM, i worked as a teaching assistant for Adobe Illustrator and InDesign, supporting students from concept to layout with strong craft and consistency.
professionally, i was a Design & Communication Intern at Itaú Unibanco (Wholesale Finance), creating strategic presentations and communication materials for senior leadership, supporting corporate identity initiatives, and leading advanced PowerPoint training to raise narrative and visual standards across teams. i also won 1st place in Itaú’s Hackathon with the CLEVER project. in parallel, i developed the visual identity and editorial system for Coleção Inspirações (ESPM NIP), leading the photography and designing the issues from layout to final files.
alongside corporate work, i collaborate as a freelance brand designer on projects such as Macaya Brasil (positioning, identity, and packaging) and Fórum Educação 5.0, and was invited to present internationally through the Changemaker Program (EWG) at Bradley University. today, i focus on connecting strategy to execution—so brands stay clear in the real world, on shelf, on screen, and across everyday touchpoints. my approach is structured: clear hierarchy, simple rules, and practical standards that keep identities consistent over time.
02
/my approach
how i approach design
how i approach design
know to act. act to impact — design is how things work.
know to act. act to impact — design is how things work.
i work from brand clarity to execution: aligning positioning, setting priorities, and designing identity systems teams can use over time. across identity, packaging, editorial, and digital, i turn complex inputs into a clear direction—then into rules, assets, and standards that keep the work consistent.
i work from brand clarity to execution: aligning positioning, setting priorities, and designing identity systems teams can use over time. across identity, packaging, editorial, and digital, i turn complex inputs into a clear direction—then into rules, assets, and standards that keep the work consistent.
1. Brand strategy & identity systems
define positioning, audience, and brand principles
build identity systems (logo, type, color, and component rules)
shape messaging and narrative for clarity and consistency
deliver guidelines and assets for rollout and long-term stewardship
2. Packaging & product design
translate brand strategy into packaging architecture and hierarchy
design systems for variants, sizes, and SKUs with consistency
balance shelf impact, legibility, and production constraints
prepare print-ready files and collaborate with suppliers when needed
3. Editorial & publication design
structure content into clear narratives (books, reports, editorial series)
design typography systems, grids, and templates that scale
craft covers, spreads, and visual language with strong hierarchy
deliver production-ready layouts and handoff packages
4. Digital product & web design
map journeys, structure information, and define core flows
wireframe key screens to validate hierarchy and content decisions early
design UI systems and components that scale across products
deliver specs, prototypes, and guidance in close partnership with dev
1. Brand strategy & identity systems
define positioning, audience, and brand principles
build identity systems (logo, type, color, and component rules)
shape messaging and narrative for clarity and consistency
deliver guidelines and assets for rollout and long-term stewardship
2. Packaging & product design
translate brand strategy into packaging architecture and hierarchy
design systems for variants, sizes, and SKUs with consistency
balance shelf impact, legibility, and production constraints
prepare print-ready files and collaborate with suppliers when needed
3. Editorial & publication design
structure content into clear narratives (books, reports, editorial series)
design typography systems, grids, and templates that scale
craft covers, spreads, and visual language with strong hierarchy
deliver production-ready layouts and handoff packages
4. Digital product & web design
map journeys, structure information, and define core flows
wireframe key screens to validate hierarchy and content decisions early
design UI systems and components that scale across products
deliver specs, prototypes, and guidance in close partnership with dev
03
/resume
experience
Hi
Hi
Let's talk
Let's talk
share a brief overview and i’ll reply with next steps.
share a brief overview and i’ll reply with next steps.
Hi
Fernanda Kuntz
brand
designer
based in São Paulo, Brasil.
Fernanda Kuntz
brand
designer
based in São Paulo, Brasil.
hi
Fernanda Kuntz
brand
designer
based in São Paulo, Brasil.
01
/about me
hi! i’m Fernanda Kuntz :)
hi! i’m Fernanda Kuntz :)
brand designer building identity systems across packaging, editorial and digital.
brand designer building identity systems across packaging, editorial and digital.
i hold a bachelor’s degree in Design from ESPM (marketing + visual communication) and a technical degree in Advertising from FECAP. during ESPM, i worked as a teaching assistant for Adobe Illustrator and InDesign, supporting students from concept to layout with strong craft and consistency.
professionally, i was a Design & Communication Intern at Itaú Unibanco (Wholesale Finance), creating strategic presentations and communication materials for senior leadership, supporting corporate identity initiatives, and leading advanced PowerPoint training to raise narrative and visual standards across teams. i also won 1st place in Itaú’s Hackathon with the CLEVER project. in parallel, i developed the visual identity and editorial system for Coleção Inspirações (ESPM NIP), leading the photography and designing the issues from layout to final files.
alongside corporate work, i collaborate as a freelance brand designer on projects such as Macaya Brasil (positioning, identity, and packaging) and Fórum Educação 5.0, and was invited to present internationally through the Changemaker Program (EWG) at Bradley University. today, i focus on connecting strategy to execution—so brands stay clear in the real world, on shelf, on screen, and across everyday touchpoints. my approach is structured: clear hierarchy, simple rules, and practical standards that keep identities consistent over time.
i hold a bachelor’s degree in Design from ESPM (marketing + visual communication) and a technical degree in Advertising from FECAP. during ESPM, i worked as a teaching assistant for Adobe Illustrator and InDesign, supporting students from concept to layout with strong craft and consistency.
professionally, i was a Design & Communication Intern at Itaú Unibanco (Wholesale Finance), creating strategic presentations and communication materials for senior leadership, supporting corporate identity initiatives, and leading advanced PowerPoint training to raise narrative and visual standards across teams. i also won 1st place in Itaú’s Hackathon with the CLEVER project. in parallel, i developed the visual identity and editorial system for Coleção Inspirações (ESPM NIP), leading the photography and designing the issues from layout to final files.
alongside corporate work, i collaborate as a freelance brand designer on projects such as Macaya Brasil (positioning, identity, and packaging) and Fórum Educação 5.0, and was invited to present internationally through the Changemaker Program (EWG) at Bradley University. today, i focus on connecting strategy to execution—so brands stay clear in the real world, on shelf, on screen, and across everyday touchpoints. my approach is structured: clear hierarchy, simple rules, and practical standards that keep identities consistent over time.
02
/my approach
how i approach design
how i approach design
know to act. act to impact — design is how things work.
know to act. act to impact — design is how things work.
i work from brand clarity to execution: aligning positioning, setting priorities, and designing identity systems teams can use over time. across identity, packaging, editorial, and digital, i turn complex inputs into a clear direction—then into rules, assets, and standards that keep the work consistent.
i work from brand clarity to execution: aligning positioning, setting priorities, and designing identity systems teams can use over time. across identity, packaging, editorial, and digital, i turn complex inputs into a clear direction—then into rules, assets, and standards that keep the work consistent.
1. Brand strategy & identity systems
define positioning, audience, and brand principles
build identity systems (logo, type, color, and component rules)
shape messaging and narrative for clarity and consistency
deliver guidelines and assets for rollout and long-term stewardship
2. Packaging & product design
translate brand strategy into packaging architecture and hierarchy
design systems for variants, sizes, and SKUs with consistency
balance shelf impact, legibility, and production constraints
prepare print-ready files and collaborate with suppliers when needed
3. Editorial & publication design
structure content into clear narratives (books, reports, editorial series)
design typography systems, grids, and templates that scale
craft covers, spreads, and visual language with strong hierarchy
deliver production-ready layouts and handoff packages
4. Digital product & web design
map journeys, structure information, and define core flows
wireframe key screens to validate hierarchy and content decisions early
design UI systems and components that scale across products
deliver specs, prototypes, and guidance in close partnership with dev
1. Brand strategy & identity systems
define positioning, audience, and brand principles
build identity systems (logo, type, color, and component rules)
shape messaging and narrative for clarity and consistency
deliver guidelines and assets for rollout and long-term stewardship
2. Packaging & product design
translate brand strategy into packaging architecture and hierarchy
design systems for variants, sizes, and SKUs with consistency
balance shelf impact, legibility, and production constraints
prepare print-ready files and collaborate with suppliers when needed
3. Editorial & publication design
structure content into clear narratives (books, reports, editorial series)
design typography systems, grids, and templates that scale
craft covers, spreads, and visual language with strong hierarchy
deliver production-ready layouts and handoff packages
4. Digital product & web design
map journeys, structure information, and define core flows
wireframe key screens to validate hierarchy and content decisions early
design UI systems and components that scale across products
deliver specs, prototypes, and guidance in close partnership with dev
03
/resume
experience
Hi
Hi
Let's talk
Let's talk
share a brief overview and i’ll reply with next steps.
share a brief overview and i’ll reply with next steps.