About me
About me
About me
nice to meet you, i'm Fernanda Kuntz :)
My path into design began in advertising, but it was through design that I learned to see creation as something much broader than appearance. Today, my work is focused on strategic branding and visual identity.
Design exists in everything around us. It moves freely across fields and contexts, and it's up to the designer to explore these possibilities. Some projects call for familiar structures; others ask for paths that haven't yet been defined. What matters to me is understanding which direction each idea needs to take.
Design is not about how things look, but about how they work
- thinking differently, making intentional choices, and allowing thought to take shape in the world as something real, functional, and meaningful.
Before being a good professional, I believe it's essential to be someone worth knowing. Smile, drink water, lift others up - and above all, be happy in what you create.
Thank you for being here! Feel free to explore my work ;)
what I can do for you
As a designer focused on branding, editorial, packaging, and UX/UI, I craft purposeful visuals that tell stories, strengthen brands, and deliver engaging user experiences.
1. Branding & Graphic Design
Brand strategy, positioning, and visual storytelling
Logo and complete brand identity design
Social media graphics, ads, and marketing materials
Custom illustrations, icons, and infographics
2. Editorial Design
Layout design for magazines, books, and reports
Creative direction for printed and digital publications
Typography selection and hierarchy building
End-to-end editorial production management
3. Packaging Design
Graphic and structural packaging design
Alignment with brand identity and market positioning
Sustainable materials research and supplier coordination
Prototyping and production-ready file preparation
4. UX/UI Design
Wireframing and interactive prototyping
User interface design for web and mobile
Usability testing and user experience optimization
Interaction design and micro-animations
1. Branding & Graphic Design
Brand strategy, positioning, and visual storytelling
Logo and complete brand identity design
Social media graphics, ads, and marketing materials
Custom illustrations, icons, and infographics
2. Editorial Design
Layout design for magazines, books, and reports
Creative direction for printed and digital publications
Typography selection and hierarchy building
End-to-end editorial production management
3. Packaging Design
Graphic and structural packaging design
Alignment with brand identity and market positioning
Sustainable materials research and supplier coordination
Prototyping and production-ready file preparation
4. UX/UI Design
Wireframing and interactive prototyping
User interface design for web and mobile
Usability testing and user experience optimization
Interaction design and micro-animations
1. Branding & Graphic Design
Brand strategy, positioning, and visual storytelling
Logo and complete brand identity design
Social media graphics, ads, and marketing materials
Custom illustrations, icons, and infographics
2. Editorial Design
Layout design for magazines, books, and reports
Creative direction for printed and digital publications
Typography selection and hierarchy building
End-to-end editorial production management
3. Packaging Design
Graphic and structural packaging design
Alignment with brand identity and market positioning
Sustainable materials research and supplier coordination
Prototyping and production-ready file preparation
4. UX/UI Design
Wireframing and interactive prototyping
User interface design for web and mobile
Usability testing and user experience optimization
Interaction design and micro-animations
Design with Strategy and Creativity
My process blends strategy and creativity to address challenges, craft solutions, and deliver designs that effectively communicate your message.
01.
Research & Strategy
In this phase, I dive deep into understanding your business, target audience, and project goals. Through research and strategic planning, I create a clear roadmap to guide the entire design process.
01.
Research & Strategy
In this phase, I dive deep into understanding your business, target audience, and project goals. Through research and strategic planning, I create a clear roadmap to guide the entire design process.
01.
Research & Strategy
In this phase, I dive deep into understanding your business, target audience, and project goals. Through research and strategic planning, I create a clear roadmap to guide the entire design process.
02.
Concept & Ideation
Here, I brainstorm and develop creative concepts that align with your vision. Initial sketches and ideas are refined into tangible wireframes, setting the direction for design and functionality.
02.
Concept & Ideation
Here, I brainstorm and develop creative concepts that align with your vision. Initial sketches and ideas are refined into tangible wireframes, setting the direction for design and functionality.
02.
Concept & Ideation
Here, I brainstorm and develop creative concepts that align with your vision. Initial sketches and ideas are refined into tangible wireframes, setting the direction for design and functionality.
03.
Feedback & Refinement
Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.
03.
Feedback & Refinement
Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.
03.
Feedback & Refinement
Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.
04.
Testing & Optimization
I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.
04.
Testing & Optimization
I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.
04.
Testing & Optimization
I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.
05.
Launch & Delivery
Once everything is finalized, the project is launched and delivered to you. I also provide guidance or support for ongoing maintenance to ensure long-term success.
05.
Launch & Delivery
Once everything is finalized, the project is launched and delivered to you. I also provide guidance or support for ongoing maintenance to ensure long-term success.
05.
Launch & Delivery
Once everything is finalized, the project is launched and delivered to you. I also provide guidance or support for ongoing maintenance to ensure long-term success.
explore my editorial portfolio on issuu
There you’ll find academic and authorial publications developed throughout my Design degree at ESPM — including editorial projects, brandbooks, and visual identity manuals.
Explore meu portfólio editorial completo no Issuu.
Lá você encontra publicações acadêmicas e autorais desenvolvidas ao longo da graduação em Design na ESPM — incluindo projetos editoriais, brandbooks e manuais de identidade visual.
Connect with me on LinkedIn
to learn more about my academic and professional background in design.
There, I share projects, publications, and experiences that expand my creative and multidisciplinary perspective.
Conecte-se comigo no LinkedIn e conheça mais sobre minha trajetória acadêmica e profissional em design. Lá compartilho projetos, publicações e experiências que ampliam meu repertório criativo e multidisciplinar.
Access my full resume
to explore my education, experience, and key design projects developed throughout my studies and professional practice.
Acesse meu currículo completo e conheça minha formação, experiências e principais projetos desenvolvidos ao longo da graduação e da prática profissional em design.
Hi
Hi
Hi
Let's work together
Let’s build something impactful together—whether it’s your brand, your website, or your next big idea.
About me
About me
About me
nice to meet you, i'm Fernanda Kuntz :)
My path into design began in advertising, but it was through design that I learned to see creation as something much broader than appearance. Today, my work is focused on strategic branding and visual identity.
Design exists in everything around us. It moves freely across fields and contexts, and it's up to the designer to explore these possibilities. Some projects call for familiar structures; others ask for paths that haven't yet been defined. What matters to me is understanding which direction each idea needs to take.
Design is not about how things look, but about how they work
- thinking differently, making intentional choices, and allowing thought to take shape in the world as something real, functional, and meaningful.
Before being a good professional, I believe it's essential to be someone worth knowing. Smile, drink water, lift others up - and above all, be happy in what you create.
Thank you for being here! Feel free to explore my work ;)
what I can do for you
As a designer focused on branding, editorial, packaging, and UX/UI, I craft purposeful visuals that tell stories, strengthen brands, and deliver engaging user experiences.
1. Branding & Graphic Design
Brand strategy, positioning, and visual storytelling
Logo and complete brand identity design
Social media graphics, ads, and marketing materials
Custom illustrations, icons, and infographics
2. Editorial Design
Layout design for magazines, books, and reports
Creative direction for printed and digital publications
Typography selection and hierarchy building
End-to-end editorial production management
3. Packaging Design
Graphic and structural packaging design
Alignment with brand identity and market positioning
Sustainable materials research and supplier coordination
Prototyping and production-ready file preparation
4. UX/UI Design
Wireframing and interactive prototyping
User interface design for web and mobile
Usability testing and user experience optimization
Interaction design and micro-animations
1. Branding & Graphic Design
Brand strategy, positioning, and visual storytelling
Logo and complete brand identity design
Social media graphics, ads, and marketing materials
Custom illustrations, icons, and infographics
2. Editorial Design
Layout design for magazines, books, and reports
Creative direction for printed and digital publications
Typography selection and hierarchy building
End-to-end editorial production management
3. Packaging Design
Graphic and structural packaging design
Alignment with brand identity and market positioning
Sustainable materials research and supplier coordination
Prototyping and production-ready file preparation
4. UX/UI Design
Wireframing and interactive prototyping
User interface design for web and mobile
Usability testing and user experience optimization
Interaction design and micro-animations
1. Branding & Graphic Design
Brand strategy, positioning, and visual storytelling
Logo and complete brand identity design
Social media graphics, ads, and marketing materials
Custom illustrations, icons, and infographics
2. Editorial Design
Layout design for magazines, books, and reports
Creative direction for printed and digital publications
Typography selection and hierarchy building
End-to-end editorial production management
3. Packaging Design
Graphic and structural packaging design
Alignment with brand identity and market positioning
Sustainable materials research and supplier coordination
Prototyping and production-ready file preparation
4. UX/UI Design
Wireframing and interactive prototyping
User interface design for web and mobile
Usability testing and user experience optimization
Interaction design and micro-animations
Design with Strategy and Creativity
My process blends strategy and creativity to address challenges, craft solutions, and deliver designs that effectively communicate your message.
01.
Research & Strategy
In this phase, I dive deep into understanding your business, target audience, and project goals. Through research and strategic planning, I create a clear roadmap to guide the entire design process.
01.
Research & Strategy
In this phase, I dive deep into understanding your business, target audience, and project goals. Through research and strategic planning, I create a clear roadmap to guide the entire design process.
01.
Research & Strategy
In this phase, I dive deep into understanding your business, target audience, and project goals. Through research and strategic planning, I create a clear roadmap to guide the entire design process.
02.
Concept & Ideation
Here, I brainstorm and develop creative concepts that align with your vision. Initial sketches and ideas are refined into tangible wireframes, setting the direction for design and functionality.
02.
Concept & Ideation
Here, I brainstorm and develop creative concepts that align with your vision. Initial sketches and ideas are refined into tangible wireframes, setting the direction for design and functionality.
02.
Concept & Ideation
Here, I brainstorm and develop creative concepts that align with your vision. Initial sketches and ideas are refined into tangible wireframes, setting the direction for design and functionality.
03.
Feedback & Refinement
Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.
03.
Feedback & Refinement
Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.
03.
Feedback & Refinement
Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.
04.
Testing & Optimization
I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.
04.
Testing & Optimization
I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.
04.
Testing & Optimization
I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.
05.
Launch & Delivery
Once everything is finalized, the project is launched and delivered to you. I also provide guidance or support for ongoing maintenance to ensure long-term success.
05.
Launch & Delivery
Once everything is finalized, the project is launched and delivered to you. I also provide guidance or support for ongoing maintenance to ensure long-term success.
05.
Launch & Delivery
Once everything is finalized, the project is launched and delivered to you. I also provide guidance or support for ongoing maintenance to ensure long-term success.
explore my editorial portfolio on issuu
There you’ll find academic and authorial publications developed throughout my Design degree at ESPM — including editorial projects, brandbooks, and visual identity manuals.
Explore meu portfólio editorial completo no Issuu.
Lá você encontra publicações acadêmicas e autorais desenvolvidas ao longo da graduação em Design na ESPM — incluindo projetos editoriais, brandbooks e manuais de identidade visual.
Connect with me on LinkedIn
to learn more about my academic and professional background in design.
There, I share projects, publications, and experiences that expand my creative and multidisciplinary perspective.
Conecte-se comigo no LinkedIn e conheça mais sobre minha trajetória acadêmica e profissional em design. Lá compartilho projetos, publicações e experiências que ampliam meu repertório criativo e multidisciplinar.
Access my full resume
to explore my education, experience, and key design projects developed throughout my studies and professional practice.
Acesse meu currículo completo e conheça minha formação, experiências e principais projetos desenvolvidos ao longo da graduação e da prática profissional em design.
Hi
Hi
Hi
Let's work together
Let’s build something impactful together—whether it’s your brand, your website, or your next big idea.
About me
About me
About me
nice to meet you, i'm Fernanda Kuntz :)
My path into design began in advertising, but it was through design that I learned to see creation as something much broader than appearance. Today, my work is focused on strategic branding and visual identity.
Design exists in everything around us. It moves freely across fields and contexts, and it's up to the designer to explore these possibilities. Some projects call for familiar structures; others ask for paths that haven't yet been defined. What matters to me is understanding which direction each idea needs to take.
Design is not about how things look, but about how they work
- thinking differently, making intentional choices, and allowing thought to take shape in the world as something real, functional, and meaningful.
Before being a good professional, I believe it's essential to be someone worth knowing. Smile, drink water, lift others up - and above all, be happy in what you create.
Thank you for being here! Feel free to explore my work ;)
what I can do for you
As a designer focused on branding, editorial, packaging, and UX/UI, I craft purposeful visuals that tell stories, strengthen brands, and deliver engaging user experiences.
1. Branding & Graphic Design
Brand strategy, positioning, and visual storytelling
Logo and complete brand identity design
Social media graphics, ads, and marketing materials
Custom illustrations, icons, and infographics
2. Editorial Design
Layout design for magazines, books, and reports
Creative direction for printed and digital publications
Typography selection and hierarchy building
End-to-end editorial production management
3. Packaging Design
Graphic and structural packaging design
Alignment with brand identity and market positioning
Sustainable materials research and supplier coordination
Prototyping and production-ready file preparation
4. UX/UI Design
Wireframing and interactive prototyping
User interface design for web and mobile
Usability testing and user experience optimization
Interaction design and micro-animations
1. Branding & Graphic Design
Brand strategy, positioning, and visual storytelling
Logo and complete brand identity design
Social media graphics, ads, and marketing materials
Custom illustrations, icons, and infographics
2. Editorial Design
Layout design for magazines, books, and reports
Creative direction for printed and digital publications
Typography selection and hierarchy building
End-to-end editorial production management
3. Packaging Design
Graphic and structural packaging design
Alignment with brand identity and market positioning
Sustainable materials research and supplier coordination
Prototyping and production-ready file preparation
4. UX/UI Design
Wireframing and interactive prototyping
User interface design for web and mobile
Usability testing and user experience optimization
Interaction design and micro-animations
1. Branding & Graphic Design
Brand strategy, positioning, and visual storytelling
Logo and complete brand identity design
Social media graphics, ads, and marketing materials
Custom illustrations, icons, and infographics
2. Editorial Design
Layout design for magazines, books, and reports
Creative direction for printed and digital publications
Typography selection and hierarchy building
End-to-end editorial production management
3. Packaging Design
Graphic and structural packaging design
Alignment with brand identity and market positioning
Sustainable materials research and supplier coordination
Prototyping and production-ready file preparation
4. UX/UI Design
Wireframing and interactive prototyping
User interface design for web and mobile
Usability testing and user experience optimization
Interaction design and micro-animations
Design with Strategy and Creativity
My process blends strategy and creativity to address challenges, craft solutions, and deliver designs that effectively communicate your message.
01.
Research & Strategy
In this phase, I dive deep into understanding your business, target audience, and project goals. Through research and strategic planning, I create a clear roadmap to guide the entire design process.
01.
Research & Strategy
In this phase, I dive deep into understanding your business, target audience, and project goals. Through research and strategic planning, I create a clear roadmap to guide the entire design process.
01.
Research & Strategy
In this phase, I dive deep into understanding your business, target audience, and project goals. Through research and strategic planning, I create a clear roadmap to guide the entire design process.
02.
Concept & Ideation
Here, I brainstorm and develop creative concepts that align with your vision. Initial sketches and ideas are refined into tangible wireframes, setting the direction for design and functionality.
02.
Concept & Ideation
Here, I brainstorm and develop creative concepts that align with your vision. Initial sketches and ideas are refined into tangible wireframes, setting the direction for design and functionality.
02.
Concept & Ideation
Here, I brainstorm and develop creative concepts that align with your vision. Initial sketches and ideas are refined into tangible wireframes, setting the direction for design and functionality.
03.
Feedback & Refinement
Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.
03.
Feedback & Refinement
Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.
03.
Feedback & Refinement
Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.
04.
Testing & Optimization
I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.
04.
Testing & Optimization
I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.
04.
Testing & Optimization
I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.
05.
Launch & Delivery
Once everything is finalized, the project is launched and delivered to you. I also provide guidance or support for ongoing maintenance to ensure long-term success.
05.
Launch & Delivery
Once everything is finalized, the project is launched and delivered to you. I also provide guidance or support for ongoing maintenance to ensure long-term success.
05.
Launch & Delivery
Once everything is finalized, the project is launched and delivered to you. I also provide guidance or support for ongoing maintenance to ensure long-term success.
explore my editorial portfolio on issuu
There you’ll find academic and authorial publications developed throughout my Design degree at ESPM — including editorial projects, brandbooks, and visual identity manuals.
Explore meu portfólio editorial completo no Issuu.
Lá você encontra publicações acadêmicas e autorais desenvolvidas ao longo da graduação em Design na ESPM — incluindo projetos editoriais, brandbooks e manuais de identidade visual.
Connect with me on LinkedIn
to learn more about my academic and professional background in design.
There, I share projects, publications, and experiences that expand my creative and multidisciplinary perspective.
Conecte-se comigo no LinkedIn e conheça mais sobre minha trajetória acadêmica e profissional em design. Lá compartilho projetos, publicações e experiências que ampliam meu repertório criativo e multidisciplinar.
Access my full resume
to explore my education, experience, and key design projects developed throughout my studies and professional practice.
Acesse meu currículo completo e conheça minha formação, experiências e principais projetos desenvolvidos ao longo da graduação e da prática profissional em design.
Hi
Hi
Hi
Let's work together
Let’s build something impactful together—whether it’s your brand, your website, or your next big idea.