branding
packaging
editorial
amira
freelance project fully developed in English for a U.S.-based client, designing a sophisticated and striking identity for her jewelry brand.
projeto freelancer desenvolvido inteiramente em inglês para uma cliente nos EUA, criando uma identidade visual sofisticada e marcante para sua joalheria.
client
Laura Chafin
year
2023
softwares
adobe illustrator
adobe indesign
adobe photoshop
credits
Fernanda Kuntz
introduction
the Amira visual identity project was designed to convey sophistication and exclusivity, blending tradition and modernity in every detail. the work included logo, stationery, packaging, and digital assets, creating a cohesive and elegant visual language. as a freelance project for a brazilian client living in the u.s., the entire process was carried out in english to ensure clear and close communication. the final outcome reflects the brand’s unique essence, celebrating feminine individuality.
o projeto de identidade visual da Amira foi concebido para transmitir sofisticação e exclusividade, alinhando tradição e modernidade em cada detalhe. a criação abrangeu logotipo, papelaria, embalagens e universo digital, resultando em uma linguagem visual coesa e elegante. desenvolvido como um trabalho freelancer para uma cliente brasileira residente nos eua, todo o processo foi conduzido em inglês para garantir clareza e proximidade na comunicação. o resultado final traduz a essência única da marca, valorizando a individualidade feminina.
client briefing and analysis
briefing e análise do cliente
01.
context
Amira began as a new idea without an existing brand identity. The project was conceived to give life to a jewellery brand from the ground up, defining its essence, aesthetics, and voice.
01.
context
Amira began as a new idea without an existing brand identity. The project was conceived to give life to a jewellery brand from the ground up, defining its essence, aesthetics, and voice.
01.
context
Amira began as a new idea without an existing brand identity. The project was conceived to give life to a jewellery brand from the ground up, defining its essence, aesthetics, and voice.
02.
briefing
The client requested the complete development of a brand—from naming to final delivery of visual identity and brand materials—ensuring Amira would launch with a professional and consistent presence.
02.
briefing
The client requested the complete development of a brand—from naming to final delivery of visual identity and brand materials—ensuring Amira would launch with a professional and consistent presence.
02.
briefing
The client requested the complete development of a brand—from naming to final delivery of visual identity and brand materials—ensuring Amira would launch with a professional and consistent presence.
03.
brand analysis
Since Amira had no prior brand structure, the process focused on identifying its core values and translating them into a unique and timeless identity. The analysis centered on defining pillars such as elegance, authenticity, and exclusivity.
03.
brand analysis
Since Amira had no prior brand structure, the process focused on identifying its core values and translating them into a unique and timeless identity. The analysis centered on defining pillars such as elegance, authenticity, and exclusivity.
03.
brand analysis
Since Amira had no prior brand structure, the process focused on identifying its core values and translating them into a unique and timeless identity. The analysis centered on defining pillars such as elegance, authenticity, and exclusivity.
04.
services offered
Full branding package, including naming, brand strategy, logo creation, visual identity system, packaging, stationery, mockups, and digital applications.
04.
services offered
Full branding package, including naming, brand strategy, logo creation, visual identity system, packaging, stationery, mockups, and digital applications.
04.
services offered
Full branding package, including naming, brand strategy, logo creation, visual identity system, packaging, stationery, mockups, and digital applications.
05.
project objectives
To build a complete brand identity from scratch that captures Amira’s essence and positions it for growth—delivering a coherent system that combines timeless elegance with a modern, distinctive presence.
05.
project objectives
To build a complete brand identity from scratch that captures Amira’s essence and positions it for growth—delivering a coherent system that combines timeless elegance with a modern, distinctive presence.
05.
project objectives
To build a complete brand identity from scratch that captures Amira’s essence and positions it for growth—delivering a coherent system that combines timeless elegance with a modern, distinctive presence.
brand and identity
marca e identidade visual
concept
Amira’s concept is built on three essential pillars. elegance is reflected in refined aesthetics that balance timeless sophistication with contemporary design. exclusivity offers a unique and memorable experience, with each jewel conceived as a singular piece of art crafted from high-quality materials. authenticity celebrates individuality, ensuring that every creation tells a story and reflects the essence of the woman who wears it. together, these values define amira’s identity as a brand that harmonizes sophistication, uniqueness, and personal expression.
o conceito da Amira é construído sobre três pilares essenciais. a elegância se expressa em uma estética refinada que equilibra sofisticação atemporal com design contemporâneo. a exclusividade proporciona uma experiência única e memorável, com cada joia concebida como uma obra de arte singular, feita com materiais de alta qualidade. a autenticidade celebra a individualidade, garantindo que cada criação conte uma história e reflita a essência da mulher que a usa. juntos, esses valores definem a identidade da amira como uma marca que harmoniza sofisticação, singularidade e expressão pessoal.
creative process
the creative process began with in-depth research to define the brand’s essence and values. inspirations were translated into moodboards that guided the aesthetic direction. from there, sketches and visual explorations were developed to test forms and concepts. refinements were made to achieve a balance between timeless sophistication and modern appeal. the process ensured a strong foundation for all brand materials.
o processo criativo iniciou com uma pesquisa aprofundada para definir a essência e os valores da marca. as inspirações foram traduzidas em moodboards que nortearam a direção estética. a partir daí, foram elaborados esboços e explorações visuais para testar formas e conceitos. ajustes foram feitos para alcançar o equilíbrio entre sofisticação atemporal e apelo contemporâneo. o processo garantiu uma base sólida para todos os materiais da marca.
the logo + versions of the logo
the Amira logo was created to embody elegance and strength in a minimal yet distinctive form. its typography conveys refinement, while remaining modern and accessible. variations of the logo were developed to ensure flexibility across applications. these versions include full logo, simplified marks, and monochromatic adaptations. together, they provide consistency while allowing versatility in use.
o logo da Amira foi criado para traduzir elegância e força em uma forma minimalista, porém marcante. sua tipografia transmite refinamento, ao mesmo tempo em que permanece moderna e acessível. foram desenvolvidas variações do logo para garantir flexibilidade em diferentes aplicações. essas versões incluem logo completo, símbolos simplificados e adaptações monocromáticas. em conjunto, asseguram consistência e versatilidade no uso.
pattern
the brand pattern was designed to complement the logo and strengthen recognition. inspired by refined shapes, it adds texture and depth to applications. its flexible use enriches packaging and communication materials.
o pattern da marca foi desenvolvido para complementar o logo e reforçar o reconhecimento. inspirado em formas refinadas, ele adiciona textura e profundidade às aplicações. seu uso flexível enriquece embalagens e materiais de comunicação.
explore the full visual identity in the brand’s brandbook
confira toda a identidade visual no brandbook da marca
branding
packaging
editorial
amira
freelance project fully developed in English for a U.S.-based client, designing a sophisticated and striking identity for her jewelry brand.
projeto freelancer desenvolvido inteiramente em inglês para uma cliente nos EUA, criando uma identidade visual sofisticada e marcante para sua joalheria.
client
Laura Chafin
year
2023
softwares
adobe illustrator
adobe indesign
adobe photoshop
credits
Fernanda Kuntz
introduction
the Amira visual identity project was designed to convey sophistication and exclusivity, blending tradition and modernity in every detail. the work included logo, stationery, packaging, and digital assets, creating a cohesive and elegant visual language. as a freelance project for a brazilian client living in the u.s., the entire process was carried out in english to ensure clear and close communication. the final outcome reflects the brand’s unique essence, celebrating feminine individuality.
o projeto de identidade visual da Amira foi concebido para transmitir sofisticação e exclusividade, alinhando tradição e modernidade em cada detalhe. a criação abrangeu logotipo, papelaria, embalagens e universo digital, resultando em uma linguagem visual coesa e elegante. desenvolvido como um trabalho freelancer para uma cliente brasileira residente nos eua, todo o processo foi conduzido em inglês para garantir clareza e proximidade na comunicação. o resultado final traduz a essência única da marca, valorizando a individualidade feminina.
client briefing and analysis
briefing e análise do cliente
01.
context
Amira began as a new idea without an existing brand identity. The project was conceived to give life to a jewellery brand from the ground up, defining its essence, aesthetics, and voice.
01.
context
Amira began as a new idea without an existing brand identity. The project was conceived to give life to a jewellery brand from the ground up, defining its essence, aesthetics, and voice.
01.
context
Amira began as a new idea without an existing brand identity. The project was conceived to give life to a jewellery brand from the ground up, defining its essence, aesthetics, and voice.
02.
briefing
The client requested the complete development of a brand—from naming to final delivery of visual identity and brand materials—ensuring Amira would launch with a professional and consistent presence.
02.
briefing
The client requested the complete development of a brand—from naming to final delivery of visual identity and brand materials—ensuring Amira would launch with a professional and consistent presence.
02.
briefing
The client requested the complete development of a brand—from naming to final delivery of visual identity and brand materials—ensuring Amira would launch with a professional and consistent presence.
03.
brand analysis
Since Amira had no prior brand structure, the process focused on identifying its core values and translating them into a unique and timeless identity. The analysis centered on defining pillars such as elegance, authenticity, and exclusivity.
03.
brand analysis
Since Amira had no prior brand structure, the process focused on identifying its core values and translating them into a unique and timeless identity. The analysis centered on defining pillars such as elegance, authenticity, and exclusivity.
03.
brand analysis
Since Amira had no prior brand structure, the process focused on identifying its core values and translating them into a unique and timeless identity. The analysis centered on defining pillars such as elegance, authenticity, and exclusivity.
04.
services offered
Full branding package, including naming, brand strategy, logo creation, visual identity system, packaging, stationery, mockups, and digital applications.
04.
services offered
Full branding package, including naming, brand strategy, logo creation, visual identity system, packaging, stationery, mockups, and digital applications.
04.
services offered
Full branding package, including naming, brand strategy, logo creation, visual identity system, packaging, stationery, mockups, and digital applications.
05.
project objectives
To build a complete brand identity from scratch that captures Amira’s essence and positions it for growth—delivering a coherent system that combines timeless elegance with a modern, distinctive presence.
05.
project objectives
To build a complete brand identity from scratch that captures Amira’s essence and positions it for growth—delivering a coherent system that combines timeless elegance with a modern, distinctive presence.
05.
project objectives
To build a complete brand identity from scratch that captures Amira’s essence and positions it for growth—delivering a coherent system that combines timeless elegance with a modern, distinctive presence.
brand and identity
marca e identidade visual
concept
Amira’s concept is built on three essential pillars. elegance is reflected in refined aesthetics that balance timeless sophistication with contemporary design. exclusivity offers a unique and memorable experience, with each jewel conceived as a singular piece of art crafted from high-quality materials. authenticity celebrates individuality, ensuring that every creation tells a story and reflects the essence of the woman who wears it. together, these values define amira’s identity as a brand that harmonizes sophistication, uniqueness, and personal expression.
o conceito da Amira é construído sobre três pilares essenciais. a elegância se expressa em uma estética refinada que equilibra sofisticação atemporal com design contemporâneo. a exclusividade proporciona uma experiência única e memorável, com cada joia concebida como uma obra de arte singular, feita com materiais de alta qualidade. a autenticidade celebra a individualidade, garantindo que cada criação conte uma história e reflita a essência da mulher que a usa. juntos, esses valores definem a identidade da amira como uma marca que harmoniza sofisticação, singularidade e expressão pessoal.
creative process
the creative process began with in-depth research to define the brand’s essence and values. inspirations were translated into moodboards that guided the aesthetic direction. from there, sketches and visual explorations were developed to test forms and concepts. refinements were made to achieve a balance between timeless sophistication and modern appeal. the process ensured a strong foundation for all brand materials.
o processo criativo iniciou com uma pesquisa aprofundada para definir a essência e os valores da marca. as inspirações foram traduzidas em moodboards que nortearam a direção estética. a partir daí, foram elaborados esboços e explorações visuais para testar formas e conceitos. ajustes foram feitos para alcançar o equilíbrio entre sofisticação atemporal e apelo contemporâneo. o processo garantiu uma base sólida para todos os materiais da marca.
the logo + versions of the logo
the Amira logo was created to embody elegance and strength in a minimal yet distinctive form. its typography conveys refinement, while remaining modern and accessible. variations of the logo were developed to ensure flexibility across applications. these versions include full logo, simplified marks, and monochromatic adaptations. together, they provide consistency while allowing versatility in use.
o logo da Amira foi criado para traduzir elegância e força em uma forma minimalista, porém marcante. sua tipografia transmite refinamento, ao mesmo tempo em que permanece moderna e acessível. foram desenvolvidas variações do logo para garantir flexibilidade em diferentes aplicações. essas versões incluem logo completo, símbolos simplificados e adaptações monocromáticas. em conjunto, asseguram consistência e versatilidade no uso.
pattern
the brand pattern was designed to complement the logo and strengthen recognition. inspired by refined shapes, it adds texture and depth to applications. its flexible use enriches packaging and communication materials.
o pattern da marca foi desenvolvido para complementar o logo e reforçar o reconhecimento. inspirado em formas refinadas, ele adiciona textura e profundidade às aplicações. seu uso flexível enriquece embalagens e materiais de comunicação.
explore the full visual identity in the brand’s brandbook
confira toda a identidade visual no brandbook da marca
branding
packaging
editorial
amira
freelance project fully developed in English for a U.S.-based client, designing a sophisticated and striking identity for her jewelry brand.
projeto freelancer desenvolvido inteiramente em inglês para uma cliente nos EUA, criando uma identidade visual sofisticada e marcante para sua joalheria.
client
Laura Chafin
year
2023
softwares
adobe illustrator
adobe indesign
adobe photoshop
credits
Fernanda Kuntz
introduction
the Amira visual identity project was designed to convey sophistication and exclusivity, blending tradition and modernity in every detail. the work included logo, stationery, packaging, and digital assets, creating a cohesive and elegant visual language. as a freelance project for a brazilian client living in the u.s., the entire process was carried out in english to ensure clear and close communication. the final outcome reflects the brand’s unique essence, celebrating feminine individuality.
o projeto de identidade visual da Amira foi concebido para transmitir sofisticação e exclusividade, alinhando tradição e modernidade em cada detalhe. a criação abrangeu logotipo, papelaria, embalagens e universo digital, resultando em uma linguagem visual coesa e elegante. desenvolvido como um trabalho freelancer para uma cliente brasileira residente nos eua, todo o processo foi conduzido em inglês para garantir clareza e proximidade na comunicação. o resultado final traduz a essência única da marca, valorizando a individualidade feminina.
client briefing and analysis
briefing e análise do cliente
01.
context
Amira began as a new idea without an existing brand identity. The project was conceived to give life to a jewellery brand from the ground up, defining its essence, aesthetics, and voice.
01.
context
Amira began as a new idea without an existing brand identity. The project was conceived to give life to a jewellery brand from the ground up, defining its essence, aesthetics, and voice.
01.
context
Amira began as a new idea without an existing brand identity. The project was conceived to give life to a jewellery brand from the ground up, defining its essence, aesthetics, and voice.
02.
briefing
The client requested the complete development of a brand—from naming to final delivery of visual identity and brand materials—ensuring Amira would launch with a professional and consistent presence.
02.
briefing
The client requested the complete development of a brand—from naming to final delivery of visual identity and brand materials—ensuring Amira would launch with a professional and consistent presence.
02.
briefing
The client requested the complete development of a brand—from naming to final delivery of visual identity and brand materials—ensuring Amira would launch with a professional and consistent presence.
03.
brand analysis
Since Amira had no prior brand structure, the process focused on identifying its core values and translating them into a unique and timeless identity. The analysis centered on defining pillars such as elegance, authenticity, and exclusivity.
03.
brand analysis
Since Amira had no prior brand structure, the process focused on identifying its core values and translating them into a unique and timeless identity. The analysis centered on defining pillars such as elegance, authenticity, and exclusivity.
03.
brand analysis
Since Amira had no prior brand structure, the process focused on identifying its core values and translating them into a unique and timeless identity. The analysis centered on defining pillars such as elegance, authenticity, and exclusivity.
04.
services offered
Full branding package, including naming, brand strategy, logo creation, visual identity system, packaging, stationery, mockups, and digital applications.
04.
services offered
Full branding package, including naming, brand strategy, logo creation, visual identity system, packaging, stationery, mockups, and digital applications.
04.
services offered
Full branding package, including naming, brand strategy, logo creation, visual identity system, packaging, stationery, mockups, and digital applications.
05.
project objectives
To build a complete brand identity from scratch that captures Amira’s essence and positions it for growth—delivering a coherent system that combines timeless elegance with a modern, distinctive presence.
05.
project objectives
To build a complete brand identity from scratch that captures Amira’s essence and positions it for growth—delivering a coherent system that combines timeless elegance with a modern, distinctive presence.
05.
project objectives
To build a complete brand identity from scratch that captures Amira’s essence and positions it for growth—delivering a coherent system that combines timeless elegance with a modern, distinctive presence.
brand and identity
marca e identidade visual
concept
Amira’s concept is built on three essential pillars. elegance is reflected in refined aesthetics that balance timeless sophistication with contemporary design. exclusivity offers a unique and memorable experience, with each jewel conceived as a singular piece of art crafted from high-quality materials. authenticity celebrates individuality, ensuring that every creation tells a story and reflects the essence of the woman who wears it. together, these values define amira’s identity as a brand that harmonizes sophistication, uniqueness, and personal expression.
o conceito da Amira é construído sobre três pilares essenciais. a elegância se expressa em uma estética refinada que equilibra sofisticação atemporal com design contemporâneo. a exclusividade proporciona uma experiência única e memorável, com cada joia concebida como uma obra de arte singular, feita com materiais de alta qualidade. a autenticidade celebra a individualidade, garantindo que cada criação conte uma história e reflita a essência da mulher que a usa. juntos, esses valores definem a identidade da amira como uma marca que harmoniza sofisticação, singularidade e expressão pessoal.
creative process
the creative process began with in-depth research to define the brand’s essence and values. inspirations were translated into moodboards that guided the aesthetic direction. from there, sketches and visual explorations were developed to test forms and concepts. refinements were made to achieve a balance between timeless sophistication and modern appeal. the process ensured a strong foundation for all brand materials.
o processo criativo iniciou com uma pesquisa aprofundada para definir a essência e os valores da marca. as inspirações foram traduzidas em moodboards que nortearam a direção estética. a partir daí, foram elaborados esboços e explorações visuais para testar formas e conceitos. ajustes foram feitos para alcançar o equilíbrio entre sofisticação atemporal e apelo contemporâneo. o processo garantiu uma base sólida para todos os materiais da marca.
the logo + versions of the logo
the Amira logo was created to embody elegance and strength in a minimal yet distinctive form. its typography conveys refinement, while remaining modern and accessible. variations of the logo were developed to ensure flexibility across applications. these versions include full logo, simplified marks, and monochromatic adaptations. together, they provide consistency while allowing versatility in use.
o logo da Amira foi criado para traduzir elegância e força em uma forma minimalista, porém marcante. sua tipografia transmite refinamento, ao mesmo tempo em que permanece moderna e acessível. foram desenvolvidas variações do logo para garantir flexibilidade em diferentes aplicações. essas versões incluem logo completo, símbolos simplificados e adaptações monocromáticas. em conjunto, asseguram consistência e versatilidade no uso.
pattern
the brand pattern was designed to complement the logo and strengthen recognition. inspired by refined shapes, it adds texture and depth to applications. its flexible use enriches packaging and communication materials.
o pattern da marca foi desenvolvido para complementar o logo e reforçar o reconhecimento. inspirado em formas refinadas, ele adiciona textura e profundidade às aplicações. seu uso flexível enriquece embalagens e materiais de comunicação.
explore the full visual identity in the brand’s brandbook
confira toda a identidade visual no brandbook da marca