branding
editorial
graphic design
AmericAfrica:
Stitching Scars
xxx
xxx
academic project
discipline in design course
editorial project
year
2022
softwares
adobe indesign
adobe illustrator
adobe photoshop
credits
fernanda kuntz, gabriela pires, giovanna lemos, glória machado, maria carolina zanchetta
introduction
oasis was developed as a thematic print magazine, structured around three content pillars that balance reflection, culture, and leisure. the publication adopts a modernist grid layout, exploring contrasting typography and vibrant colors inspired by são paulo’s graffiti. its art direction combines subtle graphic interventions and urban photography to create a youthful and accessible language. beyond informing, the magazine aims to provide readers with a sensory and visual experience, turning reading into a moment of pause within the city’s fast-paced rhythm.
a oasis foi desenvolvida como uma revista temática impressa, estruturada em três eixos de conteúdo que equilibram reflexão, cultura e lazer. a publicação adota uma diagramação em grade modernista, explorando tipografias contrastantes e cores vibrantes inspiradas nos grafites de são paulo. a direção de arte combina intervenções gráficas leves e fotografia urbana para criar uma linguagem jovem e acessível. além de informar, a revista se propõe a oferecer ao leitor uma experiência sensorial e visual marcante, transformando o ato de ler em um momento de pausa no ritmo da cidade.
editorial project overview
briefing e análise do cliente
01.
context
the project emerged from the proposal to create an academic magazine exploring urban life in são paulo through a welcoming and critical lens.
01.
context
the project emerged from the proposal to create an academic magazine exploring urban life in são paulo through a welcoming and critical lens.
01.
context
the project emerged from the proposal to create an academic magazine exploring urban life in são paulo through a welcoming and critical lens.
02.
academic briefing
the challenge was to design a printed publication with a consistent visual identity, editorial narrative, and defined periodicity, bridging theory and practice.
02.
academic briefing
the challenge was to design a printed publication with a consistent visual identity, editorial narrative, and defined periodicity, bridging theory and practice.
02.
academic briefing
the challenge was to design a printed publication with a consistent visual identity, editorial narrative, and defined periodicity, bridging theory and practice.
03.
research & insights
research included analysis of editorial references, empathy mapping, and studies on urban behavior. these insights guided decisions from typography choices to the definition of the color palette.
03.
research & insights
research included analysis of editorial references, empathy mapping, and studies on urban behavior. these insights guided decisions from typography choices to the definition of the color palette.
03.
research & insights
research included analysis of editorial references, empathy mapping, and studies on urban behavior. these insights guided decisions from typography choices to the definition of the color palette.
04.
design & development
the team developed the visual identity, modernist editorial grid, typographic system, color palette, icons, and graphic interventions applied to the project.
04.
design & development
the team developed the visual identity, modernist editorial grid, typographic system, color palette, icons, and graphic interventions applied to the project.
04.
design & development
the team developed the visual identity, modernist editorial grid, typographic system, color palette, icons, and graphic interventions applied to the project.
05.
project objectives
to create a thematic magazine that was simultaneously informative, inspiring, and accessible, highlighting the importance of culture, self-care, and collective belonging.
05.
project objectives
to create a thematic magazine that was simultaneously informative, inspiring, and accessible, highlighting the importance of culture, self-care, and collective belonging.
05.
project objectives
to create a thematic magazine that was simultaneously informative, inspiring, and accessible, highlighting the importance of culture, self-care, and collective belonging.
video sent for the BDA award
Video submitted for the BDA – Brasil Design Awards, featuring Oasis Magazine, an interdisciplinary editorial design project exploring São Paulo’s collective living spaces, culture, leisure, and mental health.
Vídeo enviado para o BDA – Brasil Design Awards, apresentando a Revista Oasis, projeto acadêmico interdisciplinar de design editorial que explora os espaços coletivos de convivência em São Paulo, além de temas como cultura, lazer e saúde mental.
new brand and identity
nova marca e identidade visual
concept
macaya is a unique, invented word born from the intuitive fusion of sounds and meanings. its soft and fluid pronunciation makes it approachable and memorable, while its roots evoke brazilian identity, nature, and ancestry. the name gathers different layers of meaning: “ma” refers to mother, forest, and the creative principle; “ca” connects directly to cacao, the sacred fruit that nurtures and transforms; “caya” conveys the idea of home, care, and human warmth; and “aya” evokes the ancestral goddess, recognized as the guardian of natural cycles and feminine wisdom. together, these elements express the essence of the brand: the strength of the feminine, the cycles of the living earth, and the sweetness of artisanal food.
macaya é uma palavra única e inventada, nascida da fusão intuitiva de sons e sentidos. sua pronúncia suave e fluida a torna próxima e memorável, enquanto suas raízes evocam brasilidade, natureza e ancestralidade. o nome reúne diferentes camadas de significado: “ma” remete à mãe, à mata e ao princípio criador; “ca” conecta diretamente ao cacau, fruto sagrado que nutre e transforma; “caya” traz a ideia de casa, cuidado e acolhimento; e “aya” evoca a deusa ancestral, reconhecida como guardiã dos ciclos naturais e da sabedoria feminina. juntos, esses elementos traduzem a essência da marca: a força do feminino, os ciclos da terra viva e a doçura do alimento artesanal.
brand architecture
macaya is structured into two main fronts: macaya sabor, dedicated to artisanal foods with native ingredients, and macaya saber, focused on education, consultancy, and conscious entrepreneurship. each front expands into sub-brands that organize the product lines and educational services. to ensure flexibility and consistency across these fronts, a wide range of logo variations was developed. these include circular and typographic versions, adaptations for color and monochrome use, as well as applications over images and textures. this system allows the brand to maintain a cohesive identity while adapting to different contexts, scales, and communication needs.
a macaya é estruturada em duas grandes frentes: macaya sabor, dedicada a alimentos artesanais com ingredientes nativos, e macaya saber, voltada à educação, consultoria e empreendedorismo consciente. cada frente se desdobra em submarcas que organizam as linhas de produtos e serviços educativos. para garantir flexibilidade e consistência em todas essas frentes, foi desenvolvido um amplo conjunto de variações do logo. entre elas estão versões circulares e tipográficas, adaptações para uso em cores e monocromático, além de aplicações sobre imagens e texturas. esse sistema permite que a marca mantenha uma identidade coesa, ao mesmo tempo em que se adapta a diferentes contextos, escalas e necessidades de comunicação.
color palette
the macaya color palette is structured into two universes. the pink palette (saber) conveys knowledge, education, and awareness, symbolizing the brand’s educational and cultural role. the brown palette (sabor) reflects flavor, tradition, and sensoriality, connecting directly to cocoa and brazilian ingredients.
a paleta de cores da macaya se organiza em dois universos. a paleta rosa (saber) transmite conhecimento, educação e consciência, simbolizando o papel educativo e cultural da marca. já a paleta marrom (sabor) reflete sabor, tradição e sensorialidade, conectando-se diretamente ao cacau e aos ingredientes brasileiros. juntas, equilibram racionalidade e prazer sensorial, reforçando a dupla essência da macaya.
explore the full visual identity in the brand’s brandbook
confira toda a identidade visual no brandbook da marca
branding
editorial
graphic design
AmericAfrica:
Stitching Scars
xxx
xxx
academic project
discipline in design course
editorial project
year
2022
softwares
adobe indesign
adobe illustrator
adobe photoshop
credits
fernanda kuntz, gabriela pires, giovanna lemos, glória machado, maria carolina zanchetta
introduction
oasis was developed as a thematic print magazine, structured around three content pillars that balance reflection, culture, and leisure. the publication adopts a modernist grid layout, exploring contrasting typography and vibrant colors inspired by são paulo’s graffiti. its art direction combines subtle graphic interventions and urban photography to create a youthful and accessible language. beyond informing, the magazine aims to provide readers with a sensory and visual experience, turning reading into a moment of pause within the city’s fast-paced rhythm.
a oasis foi desenvolvida como uma revista temática impressa, estruturada em três eixos de conteúdo que equilibram reflexão, cultura e lazer. a publicação adota uma diagramação em grade modernista, explorando tipografias contrastantes e cores vibrantes inspiradas nos grafites de são paulo. a direção de arte combina intervenções gráficas leves e fotografia urbana para criar uma linguagem jovem e acessível. além de informar, a revista se propõe a oferecer ao leitor uma experiência sensorial e visual marcante, transformando o ato de ler em um momento de pausa no ritmo da cidade.
editorial project overview
briefing e análise do cliente
01.
context
the project emerged from the proposal to create an academic magazine exploring urban life in são paulo through a welcoming and critical lens.
01.
context
the project emerged from the proposal to create an academic magazine exploring urban life in são paulo through a welcoming and critical lens.
01.
context
the project emerged from the proposal to create an academic magazine exploring urban life in são paulo through a welcoming and critical lens.
02.
academic briefing
the challenge was to design a printed publication with a consistent visual identity, editorial narrative, and defined periodicity, bridging theory and practice.
02.
academic briefing
the challenge was to design a printed publication with a consistent visual identity, editorial narrative, and defined periodicity, bridging theory and practice.
02.
academic briefing
the challenge was to design a printed publication with a consistent visual identity, editorial narrative, and defined periodicity, bridging theory and practice.
03.
research & insights
research included analysis of editorial references, empathy mapping, and studies on urban behavior. these insights guided decisions from typography choices to the definition of the color palette.
03.
research & insights
research included analysis of editorial references, empathy mapping, and studies on urban behavior. these insights guided decisions from typography choices to the definition of the color palette.
03.
research & insights
research included analysis of editorial references, empathy mapping, and studies on urban behavior. these insights guided decisions from typography choices to the definition of the color palette.
04.
design & development
the team developed the visual identity, modernist editorial grid, typographic system, color palette, icons, and graphic interventions applied to the project.
04.
design & development
the team developed the visual identity, modernist editorial grid, typographic system, color palette, icons, and graphic interventions applied to the project.
04.
design & development
the team developed the visual identity, modernist editorial grid, typographic system, color palette, icons, and graphic interventions applied to the project.
05.
project objectives
to create a thematic magazine that was simultaneously informative, inspiring, and accessible, highlighting the importance of culture, self-care, and collective belonging.
05.
project objectives
to create a thematic magazine that was simultaneously informative, inspiring, and accessible, highlighting the importance of culture, self-care, and collective belonging.
05.
project objectives
to create a thematic magazine that was simultaneously informative, inspiring, and accessible, highlighting the importance of culture, self-care, and collective belonging.
video sent for the BDA award
Video submitted for the BDA – Brasil Design Awards, featuring Oasis Magazine, an interdisciplinary editorial design project exploring São Paulo’s collective living spaces, culture, leisure, and mental health.
Vídeo enviado para o BDA – Brasil Design Awards, apresentando a Revista Oasis, projeto acadêmico interdisciplinar de design editorial que explora os espaços coletivos de convivência em São Paulo, além de temas como cultura, lazer e saúde mental.
new brand and identity
nova marca e identidade visual
concept
macaya is a unique, invented word born from the intuitive fusion of sounds and meanings. its soft and fluid pronunciation makes it approachable and memorable, while its roots evoke brazilian identity, nature, and ancestry. the name gathers different layers of meaning: “ma” refers to mother, forest, and the creative principle; “ca” connects directly to cacao, the sacred fruit that nurtures and transforms; “caya” conveys the idea of home, care, and human warmth; and “aya” evokes the ancestral goddess, recognized as the guardian of natural cycles and feminine wisdom. together, these elements express the essence of the brand: the strength of the feminine, the cycles of the living earth, and the sweetness of artisanal food.
macaya é uma palavra única e inventada, nascida da fusão intuitiva de sons e sentidos. sua pronúncia suave e fluida a torna próxima e memorável, enquanto suas raízes evocam brasilidade, natureza e ancestralidade. o nome reúne diferentes camadas de significado: “ma” remete à mãe, à mata e ao princípio criador; “ca” conecta diretamente ao cacau, fruto sagrado que nutre e transforma; “caya” traz a ideia de casa, cuidado e acolhimento; e “aya” evoca a deusa ancestral, reconhecida como guardiã dos ciclos naturais e da sabedoria feminina. juntos, esses elementos traduzem a essência da marca: a força do feminino, os ciclos da terra viva e a doçura do alimento artesanal.
brand architecture
macaya is structured into two main fronts: macaya sabor, dedicated to artisanal foods with native ingredients, and macaya saber, focused on education, consultancy, and conscious entrepreneurship. each front expands into sub-brands that organize the product lines and educational services. to ensure flexibility and consistency across these fronts, a wide range of logo variations was developed. these include circular and typographic versions, adaptations for color and monochrome use, as well as applications over images and textures. this system allows the brand to maintain a cohesive identity while adapting to different contexts, scales, and communication needs.
a macaya é estruturada em duas grandes frentes: macaya sabor, dedicada a alimentos artesanais com ingredientes nativos, e macaya saber, voltada à educação, consultoria e empreendedorismo consciente. cada frente se desdobra em submarcas que organizam as linhas de produtos e serviços educativos. para garantir flexibilidade e consistência em todas essas frentes, foi desenvolvido um amplo conjunto de variações do logo. entre elas estão versões circulares e tipográficas, adaptações para uso em cores e monocromático, além de aplicações sobre imagens e texturas. esse sistema permite que a marca mantenha uma identidade coesa, ao mesmo tempo em que se adapta a diferentes contextos, escalas e necessidades de comunicação.
color palette
the macaya color palette is structured into two universes. the pink palette (saber) conveys knowledge, education, and awareness, symbolizing the brand’s educational and cultural role. the brown palette (sabor) reflects flavor, tradition, and sensoriality, connecting directly to cocoa and brazilian ingredients.
a paleta de cores da macaya se organiza em dois universos. a paleta rosa (saber) transmite conhecimento, educação e consciência, simbolizando o papel educativo e cultural da marca. já a paleta marrom (sabor) reflete sabor, tradição e sensorialidade, conectando-se diretamente ao cacau e aos ingredientes brasileiros. juntas, equilibram racionalidade e prazer sensorial, reforçando a dupla essência da macaya.
explore the full visual identity in the brand’s brandbook
confira toda a identidade visual no brandbook da marca
branding
editorial
graphic design
AmericAfrica:
Stitching Scars
xxx
xxx
academic project
discipline in design course
editorial project
year
2022
softwares
adobe indesign
adobe illustrator
adobe photoshop
credits
fernanda kuntz, gabriela pires, giovanna lemos, glória machado, maria carolina zanchetta
introduction
oasis was developed as a thematic print magazine, structured around three content pillars that balance reflection, culture, and leisure. the publication adopts a modernist grid layout, exploring contrasting typography and vibrant colors inspired by são paulo’s graffiti. its art direction combines subtle graphic interventions and urban photography to create a youthful and accessible language. beyond informing, the magazine aims to provide readers with a sensory and visual experience, turning reading into a moment of pause within the city’s fast-paced rhythm.
a oasis foi desenvolvida como uma revista temática impressa, estruturada em três eixos de conteúdo que equilibram reflexão, cultura e lazer. a publicação adota uma diagramação em grade modernista, explorando tipografias contrastantes e cores vibrantes inspiradas nos grafites de são paulo. a direção de arte combina intervenções gráficas leves e fotografia urbana para criar uma linguagem jovem e acessível. além de informar, a revista se propõe a oferecer ao leitor uma experiência sensorial e visual marcante, transformando o ato de ler em um momento de pausa no ritmo da cidade.
editorial project overview
briefing e análise do cliente
01.
context
the project emerged from the proposal to create an academic magazine exploring urban life in são paulo through a welcoming and critical lens.
01.
context
the project emerged from the proposal to create an academic magazine exploring urban life in são paulo through a welcoming and critical lens.
01.
context
the project emerged from the proposal to create an academic magazine exploring urban life in são paulo through a welcoming and critical lens.
02.
academic briefing
the challenge was to design a printed publication with a consistent visual identity, editorial narrative, and defined periodicity, bridging theory and practice.
02.
academic briefing
the challenge was to design a printed publication with a consistent visual identity, editorial narrative, and defined periodicity, bridging theory and practice.
02.
academic briefing
the challenge was to design a printed publication with a consistent visual identity, editorial narrative, and defined periodicity, bridging theory and practice.
03.
research & insights
research included analysis of editorial references, empathy mapping, and studies on urban behavior. these insights guided decisions from typography choices to the definition of the color palette.
03.
research & insights
research included analysis of editorial references, empathy mapping, and studies on urban behavior. these insights guided decisions from typography choices to the definition of the color palette.
03.
research & insights
research included analysis of editorial references, empathy mapping, and studies on urban behavior. these insights guided decisions from typography choices to the definition of the color palette.
04.
design & development
the team developed the visual identity, modernist editorial grid, typographic system, color palette, icons, and graphic interventions applied to the project.
04.
design & development
the team developed the visual identity, modernist editorial grid, typographic system, color palette, icons, and graphic interventions applied to the project.
04.
design & development
the team developed the visual identity, modernist editorial grid, typographic system, color palette, icons, and graphic interventions applied to the project.
05.
project objectives
to create a thematic magazine that was simultaneously informative, inspiring, and accessible, highlighting the importance of culture, self-care, and collective belonging.
05.
project objectives
to create a thematic magazine that was simultaneously informative, inspiring, and accessible, highlighting the importance of culture, self-care, and collective belonging.
05.
project objectives
to create a thematic magazine that was simultaneously informative, inspiring, and accessible, highlighting the importance of culture, self-care, and collective belonging.
video sent for the BDA award
Video submitted for the BDA – Brasil Design Awards, featuring Oasis Magazine, an interdisciplinary editorial design project exploring São Paulo’s collective living spaces, culture, leisure, and mental health.
Vídeo enviado para o BDA – Brasil Design Awards, apresentando a Revista Oasis, projeto acadêmico interdisciplinar de design editorial que explora os espaços coletivos de convivência em São Paulo, além de temas como cultura, lazer e saúde mental.
new brand and identity
nova marca e identidade visual
concept
macaya is a unique, invented word born from the intuitive fusion of sounds and meanings. its soft and fluid pronunciation makes it approachable and memorable, while its roots evoke brazilian identity, nature, and ancestry. the name gathers different layers of meaning: “ma” refers to mother, forest, and the creative principle; “ca” connects directly to cacao, the sacred fruit that nurtures and transforms; “caya” conveys the idea of home, care, and human warmth; and “aya” evokes the ancestral goddess, recognized as the guardian of natural cycles and feminine wisdom. together, these elements express the essence of the brand: the strength of the feminine, the cycles of the living earth, and the sweetness of artisanal food.
macaya é uma palavra única e inventada, nascida da fusão intuitiva de sons e sentidos. sua pronúncia suave e fluida a torna próxima e memorável, enquanto suas raízes evocam brasilidade, natureza e ancestralidade. o nome reúne diferentes camadas de significado: “ma” remete à mãe, à mata e ao princípio criador; “ca” conecta diretamente ao cacau, fruto sagrado que nutre e transforma; “caya” traz a ideia de casa, cuidado e acolhimento; e “aya” evoca a deusa ancestral, reconhecida como guardiã dos ciclos naturais e da sabedoria feminina. juntos, esses elementos traduzem a essência da marca: a força do feminino, os ciclos da terra viva e a doçura do alimento artesanal.
brand architecture
macaya is structured into two main fronts: macaya sabor, dedicated to artisanal foods with native ingredients, and macaya saber, focused on education, consultancy, and conscious entrepreneurship. each front expands into sub-brands that organize the product lines and educational services. to ensure flexibility and consistency across these fronts, a wide range of logo variations was developed. these include circular and typographic versions, adaptations for color and monochrome use, as well as applications over images and textures. this system allows the brand to maintain a cohesive identity while adapting to different contexts, scales, and communication needs.
a macaya é estruturada em duas grandes frentes: macaya sabor, dedicada a alimentos artesanais com ingredientes nativos, e macaya saber, voltada à educação, consultoria e empreendedorismo consciente. cada frente se desdobra em submarcas que organizam as linhas de produtos e serviços educativos. para garantir flexibilidade e consistência em todas essas frentes, foi desenvolvido um amplo conjunto de variações do logo. entre elas estão versões circulares e tipográficas, adaptações para uso em cores e monocromático, além de aplicações sobre imagens e texturas. esse sistema permite que a marca mantenha uma identidade coesa, ao mesmo tempo em que se adapta a diferentes contextos, escalas e necessidades de comunicação.
color palette
the macaya color palette is structured into two universes. the pink palette (saber) conveys knowledge, education, and awareness, symbolizing the brand’s educational and cultural role. the brown palette (sabor) reflects flavor, tradition, and sensoriality, connecting directly to cocoa and brazilian ingredients.
a paleta de cores da macaya se organiza em dois universos. a paleta rosa (saber) transmite conhecimento, educação e consciência, simbolizando o papel educativo e cultural da marca. já a paleta marrom (sabor) reflete sabor, tradição e sensorialidade, conectando-se diretamente ao cacau e aos ingredientes brasileiros. juntas, equilibram racionalidade e prazer sensorial, reforçando a dupla essência da macaya.
explore the full visual identity in the brand’s brandbook
confira toda a identidade visual no brandbook da marca